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Description
This course will introduce marketing strategies for dry-mix mortar products and the 4P principle (product, price, place and promotion). We will also share successful examples of dry-mix mortar marketing.
Requirements
Basic knowledge of chemistry
Topics
Basic marketing concepts and methodologies; strategies for dry-mix mortar products; the 4Ps of dry-mix mortars: product, price, place and promotion; examples of successful dry-mix mortar marketing.
Seminar objectives
In our two-day seminar, we will explain basic marketing theory and strategies in the field of construction, especially as these pertain to dry-mix mortar. In workshops spread throughout the seminar, you will discover some successful cases of dry-mix mortar marketing.
Target audience
Technical managers, marketing managers and R&D managers with a basic knowledge of construction chemistry
Seminar language
Chinese